Packaging

Project objectives: Increase sales and improve the brand image of Lay's potato chips in Spain and Portugal during the summer, focusing on housewives and families with children.

Solution: Design special edition packaging adapted to consumer preferences, with Al Punto de Sal packs for Spain and Portugal and varieties of Vinaigrette and Campesinas.

Project result: We were able to empathize with the consumer and improve the brand image, which led to an increase in sales of Lay's potato chips during the summer.