Branding + Packaging + Web Design
CHURPI, Natural Canine Treat is an excellent nutritional supplement made from an ancient recipe with Himalayan cheese. We have been in charge of creating the identity, packaging and web page as well as different applications of the brand, with the main objective of reflecting the authentic spirit of CHURPI. 100% Natural and Handmade are the main characteristics of the product, represented by a logo with simple lines and a range of practical and aesthetic packaging.
CHURPI, Natural Canine Treat is a nutritional supplement made from an ancient recipe with cheese from the Himalayas. The Staffmedia design team was in charge of creating the visual identity of the brand, its packaging and website, as well as different brand applications to reflect the authentic spirit of CHURPI. The main objective was to highlight the main characteristics of the product: 100% Natural and Handmade, represented by a logo with simple lines and a range of practical and aesthetic packaging.
To achieve CHURPI's visual identity, the Staffmedia design team focused on simplicity and authenticity. A logo with clean lines and a range of natural colors was chosen to convey the purity of the product. In addition, practical and aesthetic packaging was designed to convey the quality and naturalness of the product.
As for the website, a clean and clear design was chosen that would highlight the most relevant information for the potential customer. A "History" section was included to explain the traditional CHURPI recipe and its origin in the Himalayas, helping to convey the authenticity of the product.
In summary, the work of the Staffmedia design team achieved a visual identity consistent with the CHURPI philosophy, reflecting its authenticity and purity. The brand was presented in a clear and simple way, allowing potential customers to learn about the product quickly and effectively.